Branson is a member of The Global Commission on Drug Policy and sits on the Honorary Board of the Drug Policy Alliance. He is one of the most eloquent and famous advocates for the decriminalisation of cannabis. An important cornerstone of Branson’s business success has been to recognise when a strategy is not working and to have the foresight to change direction when the situation requires it. The war on drugs is a failed enterprise as far as Branson is concerned.
This is why he thinks that governments need to learn from the failures of drug policy and have the courage to enact better solutions.